creative
challenge.
The United States Coast Guard has a much smaller recruitment budget than the US Army and US Navy; this meant our advertising and content creation efforts needed to be targeted and nimble.
Our teams helped attract more qualified recruits in strategic locations around the US while showcasing the unique career options the US Coast Guard offers.
DCV aligned with creative agencies LMD & LMO producing various video campaigns.
the ask —
The USCG has varying requests on diverse budget scales.
Working directly with their communications team and LMD, Digital Creative Visionaries was able to always provide a solution, integrating as the go-to, out of house option for creative.
We managed travel, scheduling, video production crew, post-production, and media back-ups.
how we did it —
We helped everyone understand where, when & how much budget should be applied to create the right video content for each request.
This "intelligent" budgeting helped the USCG stretch production dollars while maximizing quality.
The DCV team traveled all over the country to capture the best stories on land, air, and sea.
We used RED Cinema cameras for the character driven stories, and switched to Sony FS7's and drones when the end product required long hours in a helicopter or on the back of a patrol boat.
video
results.
engaged & visible —
We helped the US Coast Guard gain relevancy in the digital conversation.
Showcasing their efforts, vision, and the life that can be lived by enlisting in service.
award winning —
Through out the process DCV and LMD won multiple awards for the creative used in the campaign; more importantly we won over potential recruits and their families, growing their affinity to the USCG, helping HQ achieve mission.
behind
the scenes.
client
testimonial.
The videos they've produced have created millions of views”

Storyfarm



Vox Boarders
government
agencies.
video production services for government agencies —
DCV made Washington, DC its HQ in 2014.
We've helped candidates get meetings at the white house, boosted recruitment for the US military, connected youth from around the world, created ads for DC's pro sports teams, and told stories for associations big and small.
We're a growing part of the creative pulse happening underneath the political machine.
We keep the secrets and get it done.
DUNS: 079787817
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